NFL Merchandise Manager

Industry:
Sports
Last Updated:
September 19, 2023

Job Description Overview

If you're interested in working in the Sports industry, you might want to consider becoming an NFL Merchandise Manager. As an NFL Merchandise Manager, you'll be responsible for organizing and managing the production, development, and sale of NFL-branded items.

Your main duties will include designing and marketing new products, managing sales programs, coordinating with suppliers, managing budgets, and collaborating with other departments to ensure advertising and packaging align with the brand's vision. 

To succeed in this role, you'll need excellent communication and troubleshooting skills, as well as experience managing a team, and an understanding of finance and retail operations. You'll also need to be a creative problem-solver who isn't afraid to take initiative.

Overall, being an NFL Merchandise Manager can be an exciting and rewarding job if you're passionate about the sports industry and have a desire to help grow the NFL brand.

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Job Duties and Responsibilities

  • Select and source merchandise that represents the NFL brand accurately
  • Attend trade shows and meet with vendors and manufacturers to analyze products
  • Negotiate contracts with merchandise suppliers and production partners to maintain inventory
  • Utilize marketing strategies and consumer insights to determine product positioning and pricing
  • Manage the NFL team's online shop, ensuring it is up-to-date with inventory, promotions and other relevant information
  • Develop and execute sales plans to meet or exceed revenue goals
  • Oversee inventory and stock levels to ensure product availability and turn over
  • Collaborate with other departments to create branded merchandise for specific events and promotions
  • Work to mitigate risk by monitoring the status of licenses and resolving any potential compliance issues in supply chain management.

Experience and Education Requirements

To be an NFL Merchandise Manager, you need to have an education in business, marketing, or a related field. It's important to learn skills like managing budgets, forecasting sales, and negotiating with vendors. Experience in retail or merchandising is also essential, whether that's from a previous job or through internships. You should be familiar with the NFL brand and its products, as well as sports merchandise trends. Excellent communication and organizational skills are a must, as you'll be working with many different people, from vendors to team owners. A passion for sports and the NFL is important too - this job is all about creating a great fan experience!

Salary Range

If you're curious about the salary range for an NFL Merchandise Manager in the Sports industry, you can expect to earn somewhere between $60,000 to $120,000 per year on average in the United States. Typically, this will depend on your level of experience and the size of the business you work for. For example, larger retailers may offer a higher salary for their merchandise manager positions. According to Glassdoor, the national average salary for a Merchandise Manager is $97,405 per year. In the UK, you can expect to earn around £25,000 to £50,000 per year based on experience and company size. 

Sources: 

  1. https://www.glassdoor.com/Salaries/merchandise-manager-salary-SRCH_KO0,19.htm
  2. https://www.payscale.com/research/US/Job=Merchandise_Manager/Salary
  3. https://www.prospects.ac.uk/job-profiles/retail-merchandiser#salary

Career Outlook

If you're considering a career as an NFL Merchandise Manager, you'll be pleased to know that the outlook is quite positive. According to the U.S. Bureau of Labor Statistics, employment in the sports industry is projected to grow by 9% between 2019 to 2029, which is faster than the average for all occupations. As a result, there should be an increased demand for sports merchandise managers over the next five years. Additionally, with the rise of e-commerce, online sales of NFL merchandise is predicted to soar.

To succeed as an NFL Merchandise Manager, you'll need excellent communication and marketing skills, as well as a passion for sports. A bachelor's degree in marketing or a related field is preferred by most employers, but relevant work experience and industry knowledge can also be valuable. Overall, if you're looking for a dynamic and exciting career in the sports industry, becoming an NFL Merchandise Manager may be just what you're looking for.

Frequently Asked Questions (FAQ)

Q: What does an NFL merchandise manager do?

A: An NFL merchandise manager is responsible for developing and executing marketing strategies for licensed NFL products, ensuring that products are available for purchase at retail locations and online through various channels.

Q: What education and skills are required to become an NFL merchandise manager?

A: A bachelor's degree in business administration, marketing, or a related field is typically required. Excellent communication skills, experience in product management, and knowledge of the sports industry are also essential.

Q: What are the day-to-day duties of an NFL merchandise manager?

A: An NFL merchandise manager supervises a team of employees and is responsible for all aspects of licensed merchandise procurement and production, managing inventory and pricing strategies, and overseeing sales forecasting.

Q: What are the job outlook and salary potential for an NFL merchandise manager?

A: The job outlook for NFL merchandise managers is good, and salary potential varies based on industry experience and location. The median salary for merchandise managers in the sports industry is around $95,000 per year.

Q: What are some challenges faced by NFL merchandise managers?

A: NFL merchandise managers must stay up-to-date with the latest trends and shifts in consumer behavior, ensure that licensed products are compliant with regulations, and navigate the complexities of working with vendors, manufacturers, and other stakeholders involved in product development and delivery.


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