Product Marketing Manager Career Description

By | June 2, 2011

Product marketing Manager Career Description

A product marketing manager is entailed with the responsibility to improve the business line of the product and produce a leading edge for the firm with respect to the competition. He makes plans to create products that cater to the needs of the end consumer. The main job of the product marketing manager is to create marketing strategies for the product or products of the firm so that it gets communicated to the customer and the sales of those products can be increased. In this respect, the product marketing manager should provide product support, create a team of able marketing professionals like promoters, sales persons, advertisers, etc and coordinate with various other departments in the firm like finance, operations, human resources, etc. Candidates who want to become product marketing manager should have a post graduation in MBA with specialisation in marketing.

Product marketing Manager Job Career Description

  • A product marketing manager has to be involved in the development of product (s) that suits the specifications of the customer.
  • He should lead a team of people who are mainly responsible to execute all the marketing plans of the firm. The team of people should be trained on different marketing skills like integrated marketing communications, brand positioning, customer satisfaction, sales skills, etc.
  • A product marketing manager should undertake detailed marketing research in their target segments to understand the latent and expressed needs of the customers and develop products that satisfy their present and future unmet needs.

Product marketing Manager Career Salary

Candidates who want to become Product marketing manager should take up master in business administration with specialisation in marketing. Employers generally expect to hire candidates with 5-9 years of product marketing experience. Popular industries that recruit product marketing managers are manufacturing and distribution, computer hardware and software, medical devices firms, software applications, and software development firms. According to the salary estimates by National Salary data and released by Pay Scale, the annual compensation of a product marketing manager is about $50,000 to $132,000 and the median salary is approximately $85,000 per year.