Media Director Career Description

By | June 2, 2011

Media Director Career Description

A media director is held responsible for the planning, executing, and delivering media strategies. A media director may work in the field of media like television, internet, newspaper, etc or may also represent the public relations department of a firm. Candidates who want to become a media director should have relevant background education in media like journalism, media management, mass communication, public relations, etc. They should also be able to work under pressure, maintain their calm and composure even in tough situations, and deliver results. Some of the important job responsibilities of a media director include executing media campaigns, leading the team of people in the media department, budgeting funds among different activities, and measure the results of each of these activities.

Media Director Job Career Description

  • A media director oversees the media department to ensure its effective functioning.
  • A media director needs to integrate all the mediums of communication for effective execution like TV, advertisements, internet, radio, etc.
  • It is very important to manage the media relations because it affects the brand image of the firm. This is also a critical responsibility of the media director.
  • A media director should incorporate technologies to be able to measure the performance of various media tactics through parameters like number of prospective customers turned into real customers, number of targets who have given feedback, number of families impacted, etc.

Media Director Career Salary

Candidates who wish to pursue a career as Media director will not find any dearth of opportunities if they possess the relevant education and experience. Frequent job openings can be found in the fields of advertising agency, marketing, advertising, and media management, education sector, retail sector, etc. Most of the media directors in the US have around 10-19 years of experience. According to the salary estimates by National Salary data released by Pay Scale, the annual compensation of a media director is in the range $33,000 to $132,000 with the median salary being $86,000 per year.