Internet Marketing Manager Job Profile and Description

It’s been some time that the internet boom has hit the world. Companies big and small have decided to make their presence on the internet, as a result of which web sites and web portals have flooded the web space like never before. Now, a business that exists online has to have someone to take care of proper promotion and marketing techniques to make their presence properly felt and also to do brisk business. An internet marketing manager is supposed to look after the online promotion of particular company or business.

Internet Marketing Manager Job Duties and Responsibilities

  • As an internet marketing manager you’d be responsible for designing promotional strategies and techniques to make the business more visible online and also to increase online business.
  • The challenge lies in the fact that internet promotion is a bit different from the conventional promotional strategies used to promote brick and mortar business. Hence, a thorough understanding of the way internet users behave is essential.
  • You’d be responsible for creating data sheets pertaining to SEO and online promotion and this sheet would guide you to prepare future promotional strategies.

Internet Marketing Manager Job Skills and Specifications

  • You’d have to be an excellent communicator and have an eye for detail.
  • It’s required that you understand the fact the average attention span of a casual web server is very limited and the content you create should be engrossing enough to make them stick to your site.

Internet Marketing Manager Job Education and Qualifications

  • Qualifications vary from company to company and most companies would want you to have requisite experience, but you could definitely profit from a marketing degree.
  • A degree in computer sciences, especially management would make you more suitable for the job.

Internet Marketing Manager Salary

  • Salary depends on experience and you could expect to draw anything from $3000 – $8000 per month.
  • Growth prospects in this job are immense.